Job Description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Technical Marketing, Growth professional based in the United States. This is an exciting opportunity for a technically minded growth marketer to take ownership of paid acquisition and drive measurable pipeline growth for a B2B software business. You will manage substantial advertising budgets across Google Ads and AdRoll, making data-driven investment decisions that directly influence marketing performance. Combining growth strategy with hands-on execution, you will build landing pages, automate workflows, and optimize technical SEO using AI-powered development tools. You will experiment continuously to improve conversion rates, attract high-intent prospects, and increase marketing-qualified leads. Working closely with sales and executive stakeholders, you will turn campaign insights into actionable strategies and sustainable growth. This fully remote role offers significant ownership, creative freedom, and the opportunity to shape how AI and digital channels influence modern software marketing. Accountabilities - Paid Acquisition Management: Own and optimize paid advertising campaigns across Google Ads, AdRoll, and related platforms, managing substantial budgets and allocating spend according to performance data, target account priorities, and ideal customer profiles. - Growth Strategy and Pipeline Generation: Develop and execute acquisition strategies that increase top-of-funnel performance, generate marketing-qualified leads (MQLs), and contribute to measurable business growth.

- Technical SEO and Conversion Optimization: Lead keyword research, technical SEO initiatives, landing page optimization, and ongoing experimentation to improve organic visibility, audience engagement, and conversion rates. - Hands-On Development and Automation: Use Claude Code and similar AI-powered tools to build and improve web pages, integrations, and automated workflows, accelerating growth initiatives without relying heavily on engineering resources. - Performance Analytics and Reporting: Establish measurement frameworks, monitor channel performance, analyze campaign results, and develop reporting dashboards that support informed budget decisions and clear communication with leadership. - Experimentation and Budget Optimization: Design and run A/B tests and other growth experiments, evaluate incremental performance, identify high-return opportunities, and continuously reallocate investment toward the most effective channels and campaigns. - AI and Review-Platform Visibility: Manage the organization's presence on G2 and other relevant review platforms, improving product discoverability and understanding how AI-powered tools surface and recommend software solutions. - Content and Campaign Support: Contribute to customer case studies, sales enablement materials, and persona-specific email and LinkedIn campaigns that support broader marketing and sales objectives. - Cross-Functional Collaboration: Partner with sales, business development, and executive teams to align growth priorities, communicate results, and ensure marketing investments support pipeline and revenue goals. - 90-Day Performance Delivery: Establish a performance baseline during the first month, launch initial acquisition and SEO experiments by day 60, and build a scalable, measurable advertising program with a clear connection between spend and MQL generation by day 90. Requirements - Professional Experience: Ideally, 3–5 years of experience in growth, digital, paid, or performance marketing at a startup or B2B software company, or in a consulting role focused on marketing strategy and execution. Candidates with equivalent relevant experience are encouraged to apply.

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